CIA Hospitality Management Program: Master the ‘Show’ of Food and Beverage


How does the CIA’s next level hospitality program create stronger industry leaders? Hear from CIA ’89 alum and CEO of SH Hotels & Resorts, Arash Azarbarzin, on the importance of mastering the theater of it all—the ‘show’ of food and beverage. After all, it’s the most memorable part of any guest experience. And nobody knows food and beverage better than the CIA.

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